NEW YORK -- PolyGram Video is targeting the supermarket trade with a major Valentine's Day promotion for the sell-through release of "Four Weddings and a Funeral." The title grossed more than $50 million at the box office and sold 300,000 rental units. It will be repriced to a suggested retail of $19.95 on Jan. 31. Order date is Jan. 13. Cross-promotional support will include a $5 rebate from General Foods International Coffees, a $5 discount on purchases of $29.99 or more from 800 FLOWERS ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.