BEVERLY HILLS, Calif. -- On Feb. 9, Twentieth Century Fox Home Entertainment here will become the first studio to use a freestanding insert to exclusively promote video product, said Brad Kirk, senior vice president of marketing. The full-page ad in a national newspaper insert will offer a $1 coupon on three hit titles: "A Walk in the Clouds," "Nine Months" and "The Truth About Cats and Dogs." The ad is timed for Valentine's Day -- all three titles have romantic themes. Street date for the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.