CHANDLER, Ariz. -- Bashas' Markets here is boosting its video traffic by offering a free tape with every five that customers rent. This merchandising tactic goes one better than the typical rent-10-get-one-free programs that dot the industry. It also sets Bashas' video program apart from the other chains in the hotly competitive Phoenix market. "Instead of going with a super day of the week when we lowered prices, we started this program and it's working very well," said Jeff Manning, vice ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.