GADSDEN, Ala. -- The electronic frequent shopper program under way at Gregerson's Foods here has attained targeted sales volume levels, measured in both dollars and number of transactions. Now that 85% of all transactions are conducted on the card, representing 70% to 75% of total sales, the chain is turning attention to developing other components of the Club Greg program, said Peter "Greg" Gregerson, president. Targeted mailings to the best customers and a retail partnering program ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.