TARPON SPRINGS, Fla. -- Consumer use of frequent shopper cards is soaring. But that doesn't mean customers are turning away from more traditional forms of promotional vehicles such as coupons distributed by freestanding inserts. Consumers who consistently take advantage of electronic coupons and other innovative promotional tools are also likely to make use of a wide range of traditional savings options, according to Jane Perrin, senior vice president of NCH Promotional Services, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.