Independent retailers realize the quality of their fresh produce departments can generate strong sales that benefit the entire company. Well-run produce departments also help the little guys compete effectively with supercenters and large regional supermarket chains. Two independents with high-volume produce departments that are true destinations are Sprouts Farmers Markets, Phoenix, and Belmont Market, Wakefield, R.I. They follow different strategies and serve different markets. Yet both retailers are thriving in competitive areas. They achieve their financial objectives by sticking to high-quality standards that guarantee the freshest fruits and vegetables around. Between the two, they have several decades of experience in the produce business.