ROCKVILLE, Md. -- Fresh Fields here, in half-page ads that appeared in different markets, claimed that its produce freshness is a point of difference between it and competing supermarkets. "If our food were any fresher, we'd just be Fields. Literally." read the headline for the ad, which ran last month in separate newspapers in Washington and New Jersey.
sted for its quality produce. Fresh Fields also said the stores rotate displays every few hours. "That means the only produce fresher than ours is still in a tree, on a vine or in the ground," the ad read.
While the copy in both ads was similar, the ad that appeared in New Jersey also stressed Fresh Fields' new lower prices.
As reported earlier in SN, Fresh Fields had lowered prices in its Chicago area stores last year. Officials at Fresh Fields could not be reached for comment on new lower pricing strategies it has implemented in its New Jersey stores.
