ROCKVILLE, Md. -- In a bid to become more competitive with its supermarket brethren, Fresh Fields here has lowered prices on many of its grocery items and is backing up the move with a new advertising campaign. The 23-unit chain of upscale, all-natural food supermarkets has devised a "Now Good for You Savings" campaign of lower prices that runs for an entire month and features a cross-section of items throughout the store. To further drive home the campaign, the theme is also printed at the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.