AUSTIN, Texas -- Whole Foods Co. here is renaming all of its Fresh Fields stores as Whole Foods Market, the company told SN. replacing signage at its Fresh Fields stores in the Washington, D.C., market. "With Whole Foods Market in the news more and more, we want to benefit from a strong recognition of the brand, especially as we approach the fall," said Lee Valkenaar, president, Mid-Atlantic region, in a prepared statement. "Also, people from other parts of the country who are already ...

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