ORLANDO, Fla. -- Howard Solganik, president of Solganik & Associates, Dayton, Ohio, lists the following components as essential for selling fresh meals for immediate consumption: our-face" merchandising "Remember that food-for-now consumers are expecting the fast-food experience, so it's important that these offerings be near a door and that there be a separate cash register there," he advised. People don't want to buy food for immediate consumption and then stand in line at checkout ...

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