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THE FRESH SELL

ORLANDO, Fla. -- Howard Solganik, president of Solganik & Associates, Dayton, Ohio, lists the following components as essential for selling fresh meals for immediate consumption:our-face" merchandising"Remember that food-for-now consumers are expecting the fast-food experience, so it's important that these offerings be near a door and that there be a separate cash register there," he advised. People

ORLANDO, Fla. -- Howard Solganik, president of Solganik & Associates, Dayton, Ohio, lists the following components as essential for selling fresh meals for immediate consumption:

our-face" merchandising

"Remember that food-for-now consumers are expecting the fast-food experience, so it's important that these offerings be near a door and that there be a separate cash register there," he advised. People don't want to buy food for immediate consumption and then stand in line at checkout for 10 minutes waiting to pay for it.

"McDonald's has made it clear that their food is not meant to be taken home, refrigerated and heated up later. Have you ever tried their fries after they've been sitting around for 15 minutes?"