"All the world's a stage...," Shakespeare wrote. Nowadays, that observation might even apply to the supermarket aisle, where there's a growing emphasis on using flashy product sampling and demonstration events to entice shoppers to buy. But it's not easy turning the supermarket floor into the type of theater that can inspire consumers to pick up items they otherwise wouldn't. It calls on talents and logistic abilities that don't necessarily come naturally to grocers more comfortable with ...

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