NEW YORK -- FreshDirect, the online grocer based here, has kicked off this year's back-to-school season with a lineup of all-natural lunches and dinners for children. The new lunches include options such as turkey mozzarella pinwheels, pizza rolls, turkey hot dogs, and peanut butter and jelly on graham crackers, all packaged in shrink-wrapped, two-piece plastic containers designed to fit inside lunch boxes. Advertised with the tag line "full of the stuff kids love without the stuff parents ...

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