EMMAUS, Pa. -- After word-of-mouth recommendations, consumers frequently rely on magazines and books to learn about vitamins and supplements, according to a telephone survey conducted by Prevention Magazine here. More than half of the 2,000 adults surveyed said they learn about dietary supplements from friends and relatives, Edwin Slaughter, the publication's director of market research, told SN. Forty-six percent consult magazines, product labels, ads and physicians for information about ...

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