NEW YORK -- Frito-Lay will place off-shelf display racks in 15,000 supermarkets this winter as part of a massive marketing push behind its low-fat, better-for-you snack foods. The Dallas-based company is driving hard to put the display units -- three-sided "maximizers" for end-aisle locations, shop-around "opportunity centers" for power alleys and other smaller versions -- in stores in time for a March-April multibrand promotional event, said Steven Reinemund, Frito-Lay president, in an ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.