Center Store -- generator of two-thirds of supermarket profits, yet neglected as the perimeter took the spotlight -- is poised for a renaissance. "I think we've done a good job focusing on our perishable areas, but all grocers have kind of ignored Center Store a bit, and categories that are significant have eroded," said Mike Houser, vice chairman of Schultz Sav-O Stores, Sheboygan, Wis., which operates 90 Piggly Wiggly units. "We are moving forward now, picking up significant share points ...

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