Retailers are discovering it's not enough to toss candy on the checkouts and wait for automatic, impulse-driven sales. Fact is, many chains have come to realize that creative merchandising and a tweaking of product mix can enhance sales at the front end. Jons Supermarkets, a nine-store independent based in Los Angeles, recently instituted a new checkout candy rack system. The reason for the change, said Wanda Lovelace, Jons' nonfood buyer and front-end merchandiser, was twofold. "First of ...
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