NEWTON, N.J. -- Scott Adams, the creator of the popular Dilbert workplace cartoon strip, is bringing to market frozen handheld, microwavable burritos in four flavors.
They will be stocked in 7-Eleven stores nationwide soon, perhaps as early as this week, according to Jack Parker, president of Scott Adams Foods here. The all-vegetable, vitamin-fortified product is named the Dilberito, and bears the likeness of the vacant-eyed, bespectacled Dilbert.
Pro-Fac Cooperative's Agrilink Foods, Rochester, N.Y., will sell and distribute the burritos to supermarkets and other food sellers, according to Ben Frega, executive vice president for sales and marketing.
