Frozen dinner packaging is neat and convenient, but its all-in-one design makes it difficult to cross-merchandise. in with fruit," added Tim Chapman, category manager at Tidyman's, Spokane, Wash. Retailers told SN they rarely use portable bunkers to cross-merchandise frozen dinners in other departments. "Usually we only utilize the bunkers for ice cream or some type of topping," said Dean Allen, director of merchandising at Petrini Markets, San Rafael, Calif. "Once in a while we'll take ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.