The year 2000 marks the start of a new century, the beginning of a new millennium and the 70th anniversary of the frozen foods category, an ingenious innovation that changed the direction of the grocery industry forever. On March 6, 1930, a young field scientist named Clarence Birdseye introduced the first line of retail frozen foods to a test market of consumers in Springfield, Mass. Today, the frozen foods category has evolved into one of the most indispensable departments in supermarkets ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.