The National Frozen Food Association's 16th annual promotion, March Frozen Food Month, kicks off today with high hopes for the biggest year ever. Last year, March sales of frozen food increased 1.5% compared with March 1997, said Lori Pohlman, vice president of communications and new media for the NFFA, based in Harrisburg, Pa. "Since the promotion started, sales of frozen food have doubled, and it continues to grow every year," Pohlman told SN. This year, she has noticed many more media ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.