When Wendy's discontinued its selection of fruit bowls and cups only 10 months after a much-ballyhooed launch, newspaper headlines around the country read "Wendy's Abandons Healthy Options" and "Fast-Food Eaters Stick With Greasy Fare." It wasn't exactly the spin that Wendy's spokesman Bob Bertini was looking for. Those headlines were "way overblown," he recalled, citing the recent addition of low-fat strawberry yogurt to Wendy's value menu, and the new salads the company is planning for ...

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