When Wendy's discontinued its selection of fruit bowls and cups only 10 months after a much-ballyhooed launch, newspaper headlines around the country read "Wendy's Abandons Healthy Options" and "Fast-Food Eaters Stick With Greasy Fare." It wasn't exactly the spin that Wendy's spokesman Bob Bertini was looking for. Those headlines were "way overblown," he recalled, citing the recent addition of low-fat strawberry yogurt to Wendy's value menu, and the new salads the company is planning for ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.