Supermarkets are busy lighting the fuses for their Fourth of July produce promotions, which are known for generating explosive holiday sales, according to retailers interviewed by SN. Most retail produce personnel SN talked to in the last few weeks said they would concentrate on the typically hottest Fourth of July sellers: watermelon, sweet corn, cantaloupe, peaches and berries. "We'll probably do displays of soft fruit and honeydew, and, of course, watermelon," said Dwayne Anderson, ...

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