By now, it's no secret that supermarkets have set their sights on capturing a chunk of the retail gas trade. No doubt, it is just one of the methods that will be used to add top-line growth. However, just installing pumps may not be enough. Establishing an effective marketing campaign will be key. A recent study conducted by Energy Analysts International, Westminster, Colo., pointed out that cross merchandising and loyalty programs at hypermarts [a category that includes large food ...

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