Why is catalog product performing so well in supermarkets? nneapolis, was quick to cite low price points as one reason. "That under-$10 price point seems to have a special importance to our customers," he said. Retailers can further propel sales by using special signage, said Feiock. He doesn't believe advertising is as important to this category as impulse purchasing. Setting up displays in the main section of the store can further draw customer attention to products. "The main thing is ...

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