Should a Hollywood film be made based on the grocery world a memorable tagline could very well become "if you promote it, they will come," as promotions take on more significance to the supermarket industry as a whole. More of the industry's dollars are being spent on trade promotion for both national and private-label brands, with customer dollars increasing from 60% to 61% of the marketing budget in 2001, according to a study conducted by Cannondale Associates, Evanston, Ill. Of those ...

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