Retailers have a dizzying array of choices for in-store marketing, and the pressure is high to make the right choice. Time-starved consumers are spending less time on supermarket shopping trips, sources told SN, so in-store marketing must make its mark quickly and effectively. Many retailers, however, are worried that the proliferation of in-store marketing has caused information overload, confusing customers and diminishing the effectiveness of merchandising efforts overall. "We ...

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