SCHAUMBURG, Ill. -- The drive to leverage information technology to gain a competitive advantage is prompting huge changes, both for retailers and for the role that service firms play in the industry. Throughout all segments of the supply chain -- from retail stores to manufacturing plants -- the need for detailed, accurate and on-time information has never been greater. Nor have the challenges, Steve Schmidt, managing director of ACNielsen's U.S. business unit here, told SN in an ...

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