ZAPOPAN, Mexico -- High hopes for the developing Mexican consumer economy are being translated into new market activity by importers of frozen foods here. "The opportunity and potential are enormous. Only a few companies have realized that," said Edgardo Diaz Garza, president of Pacific Star Foods, based in this suburb of Guadalajara, Mexico's second-largest city. Business at Pacific Star has been booming, said Garza, who said his company distributes frozen and refrigerated products for ...

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