When is a cookie not a cookie? When it's a marketing tool. In fact, just handing out a few cookies seems to be one of the primary methods supermarket bakeries use to attract children -- and, more importantly, their parents -- into the department, according to bakery retailers. Kid's clubs -- sometimes called cookie clubs -- have been around for a while, long enough for some retailers to be trying them out for the second or third time. Sometimes bolstered by the distribution of membership ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.