The next step in harnessing the immense power of consumer data and information technology may be summed up in two words: data warehouses. to rethink and do a much more effective job in understanding their customers and responding to their needs -- on an individual basis. But how will distributors succeed in getting their hands around the rapidly expanding mountains of store-level consumer- purchasing data now being compiled in the industry? How can they analyze and use that information ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.