A funny thing is happening to video rentals in supermarkets: At just about the same time talk about the "information superhighway" and all it might imply about video distribution is reaching public consciousness, the business has achieved an important critical mass that would seem to ensure its future for some time to come. To many observers, an important milestone along the way toward the continuing success of supermarket video rentals was reached in 1993 when as much as 20% of the total ...

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