LOS ANGELES -- The recent price cuts on the latest generation of video game systems will lead to more sales and rental opportunities for supermarkets, said retailers and industry experts. The video game industry, which in its recent history has upgraded its technology about every five years, is on the verge of making its newest products more accessible to the mass market. Just before the Electronic Entertainment Expo, also known as E3 (the game industry's big trade show held here last ...

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