SAN DIEGO -- With a year-round supply of farm-stand fresh tomatoes and a $25 million marketing budget, Gargiulo L.P. plans to enter the branded produce arena next February. "We're addressing customer satisfaction," said Robert Shulman, executive vice president and chief marketing officer for Naples, Fla.-based Gargiulo, explaining the produce shipper's new strategy. A better-quality product and consistent, year-round supply are the keys to building a successful branding program, he told SN ...

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