NAPLES, Fla. -- Gargiulo here intends to launch a new, consumer-driven marketing program that will include a branded produce initiative. ficer. "Refocusing our marketing direction to the consumer is an important first step in Gargiulo's quest to become the premier fresh produce company in the world," he said. The Gargiulo Farms brand tomato is scheduled to debut next February and will include a retailer support campaign, according to a company spokeswoman. As part of the new strategy, ...

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