CINCINNATI -- Matrixx Marketing here is helping the Gatorade Co. division of Quaker Oats further develop its consumer data base by running Gatorade's telemarketing and Internet services. "Quaker has their own data base. We capture information and enter it into their own data base," Brenda McCleary, Gatorade account manager at Matrixx, told Brand Marketing. "We generate reports here and their marketing group in Chicago can generate reports as well. We partner and work together in doing the ...

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