First impressions count. Pharmacists say the food store customer's initial exposure to the pharmacy is likely to be through the first-aid department. By assisting customers with first-aid products, pharmacists can establish a level of trust that may lay the groundwork for expanding the pharmacy's base of prescription drug patients. It's worth making an extra effort to reach out to these customers, pharmacists say, to make that all-important good first impression. Such confidence-building ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.