ENCINO, Calif. -- Gelson's Markets here has found that getting management and store-level personnel involved in the Food For All effort is a key to boosting customer contributions, Bill Roulette, senior vice president, operations, told SN. Emphasizing the fact half the money raised goes to local charities is another big selling point for employees and customers, he added. Gelson's made the highest dollar contribution per store to Food For All during 2000 and 2001, Roulette said, raising ...

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