NEW ORLEANS -- The majority of future growth from frequent-shopper efforts will come from improving marketing to existing customers rather than adding new participants, according to Jane Perrin, managing director, global information services, at ACNielsen. Perrin presented the findings of Nielsen's fourth annual frequent shopper survey here at last week's GEMCON Conference. She spoke with SN last week shortly before the meeting. Nielsen is based in Schaumberg, Ill. Perrin noted that since ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.