LA JOLLA, Calif. - For retailers like Pat Iasillo, director of customer relationship marketing at Remke Supermarkets, Covington, Ky., attending conferences like GEMCON are certainly worth it. Iasillo told SN recently that, after attending last year's show, he learned of new ways to enhance his company's loyalty program. "There were some presentations by retailers that we are investigating and plan to implement ourselves," Iasillo said. This year's show, GEMCON 2001, kicks off here at The ...
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