Through development of selected nonfood departments, supermarkets can go a long way in building the loyalty of their next big core shopper group, Generation X. Named for the next generation after the baby-boon glut, today's young consumers, aged 18 to 34, are naturally inclined to gravitate to expanded destination departments found in many of today's big supermarket chains. Departments such as pet care, cookware, bath/body/aromatherapy, natural vitamins and health-related items, greeting ...

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