GOLDEN VALLEY, Minn. -- General Mills here will soon begin testing a Web site that will allow people to create their own customized cereals based on their individual health needs and taste preferences. Because of its limited initial capacity, the site will not immediately open to the general public, but rather to select sets of consumers, the company said in a recent statement. ve, smaller, more unique ideas may never warrant valuable shelf space. Customization is an emerging trend that ...

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