MADISON, Wis. -- General Colin Powell will deliver the keynote address at the International Dairy-Deli-Bakery Association's Dairy-Deli-Bake '98 seminar and expo in Philadelphia June 14 to 16.

okeswoman.

The show will feature a full roster of industry representatives as well, speaking on topics important to retailers and suppliers of dairy, deli and bakery products. The speeches will include analysis of consumer trends and their ramifications for future business, to be presented by Andersen Consulting; research on who is feeding whom in the HMR market, from the NPD Group; and case studies of how some retailers are creating "top-of-mind" awareness of their meals programs.