Personalized greetings are helping to place supermarkets on the road map for card destination stops. "Personalized cards need to be part of the offering if you're going to be in the greeting card business and a destination department," said Jeff Manning, vice president of general merchandise at Bashas' Markets, Chandler, Ariz. Since their introduction in the early 1990s, interactive card kiosks have sprung up in grocery aisles to attract new card senders and generate profitable incremental ...

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