Demographics tell us that a decade from now, there will be some 77 million American consumers between the ages of 50 and 70 (the baby boomers), and another 68 million between 20 and 35 (known variously as echo boomers, generation Y or millennials). Serving these two largest groups of consumers will require supermarkets to adjust their design and product selection, and to elect not only to serve one group over the other, but to choose among specific economic or ethnic divisions within that ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.