NORRISTOWN, Pa. -- Aiming to boost its identity and customer loyalty, Genuardi's Family Markets here plans a major expansion of its store brand. Starting in September, the first of more than 850 new Genuardi-label items is slated to enter stores as part of an initial rollout, according to Frank Puleo, director of nonperishable merchandise. Grocery items slated to be added, he said, include cereal, peanut butter, spaghetti sauce, juice, soda, applesauce, canned fruits and vegetables, tuna, ...

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