NORRISTOWN, Pa. -- Aiming to boost its identity and customer loyalty, Genuardi's Family Markets here plans a major expansion of its store brand. Starting in September, the first of more than 850 new Genuardi-label items is slated to enter stores as part of an initial rollout, according to Frank Puleo, director of nonperishable merchandise. Grocery items slated to be added, he said, include cereal, peanut butter, spaghetti sauce, juice, soda, applesauce, canned fruits and vegetables, tuna, ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.