NEW YORK -- For Georgia-Pacific, the changing structure of the $2.8 billion bathroom tissue category has made close working ties with the retail trade a competitive necessity. "In what is basically a commodity industry, trade support is critical, because features and displays must generate the sizable incremental sales needed by all of us," said Thomas Shufelt, director of marketing at the consumer product division of Georgia-Pacific Corp., Atlanta. Speaking at a conference here on "Brand ...

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