ATLANTA -- Georgia-Pacific Corp. here is broadening its use of celebrity spokesmen and women to improve the reach and awareness of its brands. The company has connected its Angel Soft bath tissue brand to TV personality Kelly Ripa, and has intensified its relationships between Sparkle paper towels and country music artist Lee Ann Womack, and Brawny paper towels and NASCAR driver Richard Petty. At the same time, it just inked a three-year contract between Major League Soccer and three of its ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.