FREMONT, Mich. -- Gerber Products Co. here, with its newly unveiled 1995 advertising campaign, will continue to promote the idea that what babies and toddlers eat may effect how they eat as they grow older.
h, focuses on two of its product lines.
Continuing to use the tag line, "For learning to eat smart right from the start," the advertising centers on the importance of how exposure to a variety of "good for you" foods can help build acceptance to good eating habits.
The Gerber Table Teaching line was developed for babies just starting to chew (about nine to 15 months). According to the company, the line has "more grownup textures and tastes." New items featured in the advertising include vegetable pasta, lasagne, apple banana, banana strawberry and fruit salad.
The second line, Graduates Toddler Foods, is said to "look and taste like real food." The advertising will focus on the nutritional benefits and varieties available. In addition, individual tags introduce new products such as the banana cookies.
Noble & Associates, a food marketing agency based in Springfield, Mo., has created two 30-second spots for the Table Teaching line in English, as well as Spanish. Graduates have two new 30-second spots. Print advertising is scheduled to start in women's service and parenting books in February issues.