FREMONT, Mich. -- Gerber Products Co. has created a new program aimed at helping retailers better use cross promotions and the Gerber name to bring customers into the baby aisle. Account Specific Advertising and Promotion, which debuted this month, provides an added-value menu of options to retailers on a turnkey basis, explained Mack Jenks, director of marketing services at Gerber here. These can be anything from direct mail, couponing and advertising programs to tailored TV and radio ...
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