Body wash manufacturers continue to clean up with new entries. smooth, the new entries also have antibacterial agents. Colgate-Palmolive Co., New York, is rolling out its new Softsoap brand gentle antibacterial body wash with moisture beads. The translucent, aqua-colored formula has visible floating beads that break on contact, which is said to leave the skin with just the right amount of moisturizing. "We're delighted with the reception that it has received and we're encouraged by early ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.